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Size doesn’t Matter! Israeli Tourism Campaign
more about “Size Doesn’t Matter – Israeli Tourism…“, posted with vodpod Filed under: Destination Marketing, Tourism in General Tagged: Destination Marketing, Israel, tourism campaign, Tourism in General
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South Africa, CMO Council Team On Branding
As the first project in its new GeoBranding Center, the Chief Marketing Officer Council (CMOC) is partnering with South Africa to measure the impacts of the country’s branding efforts and co-sponsor a...
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Destination Brandwatch: Southeast Asia’s “Feel the Warmth” Campaign
Forget diplomatic rows over temple ownership, migrant workers, politics and all those other trivial matters. The whole dysfunctional Association of Southeast Asian Nations (ASEAN) family has teamed up...
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VisitEngland launches 10-year brand strategy
The Strategic Framework for Tourism 2010-2020, announced at Best of Britain and Ireland (Bobi) exhibition, details VisitEngland’s plan to bring public and private sector organisations together under a...
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Study Snapshot: Traveling through the recovery
Even after the general economy recovers, the environment will likely still contain challenges for travel companies, writes Deloitte in their latest whitepaper titled “Traveling through the recovery –...
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Study Snapshot: CLIMATE CHANGE AND CHALLENGES FOR TOURISM IN CENTRAL AMERICA...
Tourism has been a very dynamic activity worldwide over the last fifteen years (until the 2008-2009 economic crisis). Some developing countries have been very active in promoting this activity and have...
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UNWTO World Tourism Barometer – Interim Update
International Tourist Arrivals 2010 • After an exceptionally challenging 2009, international tourism demand is steadily regaining momentum. Preliminary figures compiled by UNWTO for the first months of...
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Staycations: Much more than a trend..
A staycation, (a term which was only recently added to the 2009 version of the Merriam-Webster’s Collegiate Dictionary) according to The New York Times, is “a neologism used by [those] who prefer to...
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Destination Crisis & Disaster Management on the Web: Lessons from Iceland,...
The tourism industry is arguably one of the most important sources of income and foreign exchange for the global economy. However, national and international crises have huge negative economic...
View ArticleTo go Viral or Not?
As destinations’ revenues continue to decline and consumers remain tight-fisted with their leisure budgets, local agencies that promote tourism are trying to focus their promotional strategy on...
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